Logo and Branding
Your logo and your website is not your brand. Your brand is the experience and perception people have of your company. Branding are the actions taken to build your brand (strategy). And a brand identity is the tangible expressions of your brand (logo, typography, colors, etc).
Your logo is important to your business because it communicates ownership, quality, and values. It’s imprinted on your products, your business card, website, social media, and most importantly, in the minds of your clients.
Your logo is likely to be one of the first interactions people have with your company and it’s your opportunity to make a solid first impression, show you deliver a quality service, and visually express your purpose.
What is a logo and what makes it good?
A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It’s a big part of your brand identity (what people will see).
A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty. How? It has meaning built within it. Why? Because your businesses’ belief system, core values, purpose, mission, and vision is what your brand is built around. That’s what people remember and tell their friends about; not your logo.
Logo design process
Every new brand identity is a one time story illustrated
from the ground through our effective approach.
Exploration
Crafting a new brand starts with a detailed research where we analyze the market and evaluate the competition. This process of discovery and engagement paves the way for brand stories to come to life.
Our experienced teams go through singular journeys where they utilize all their capabilities for exploring outstanding ideas.
Next Process
Sketches
The next to generating ideas is making them a reality. We put all our ideas on paper as our artists sketch their best logo ideas. The sketching journey is where all the gathered ideas become drawings.
Visualizing the ideas help us compare them and begin determining their feel and their reception.
Next Process
Digitization
After putting our ideas on sketches, we take them to our computers to let the work started, which is digitization. We utilize powerful computer tools to make the digital design and make the new logo.
Like this, the logo is ready for giving it the colours which will influence the whole brand identity.
Next Process
Color
Color selection is one of the most fundamental elements of the design process. The colours can tell much about the brand and even make it more identifiable to everyone at the first sight.
Our experts will choose the perfect colour that will make your brand standout with their full understanding of the impacts.
Next Process
Why does your business need a logo?
A well-designed logo builds trust and get’s people to stick around.
It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services.
Cultivate a strong logo to stand out to consumers, ensure they remember your brand, and create positive associations with you. Logos have deep symbolic association connected to people’s memories and emotions.
Invest in your logo design. It’s what matters most for increasing your credibility and pulling consumers in.
How do you create a good logo?
A small business logo needs to be clear and easy to interpret to quickly connect with your audience. It’s important to keep your logo simple so it works across multiple media platforms and is effective at any size.
Unlike large companies, most small brands don’t have years of brand recognition that people associate your business with or a huge marketing budget to help consumers understand what your business does. So, your logo needs to clearly communicate who you are and what you do in an instant.
From concept to roll-out, there’s much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.
Choose typography that represents your biz values
The selection of typefaces and how they are arranged is as important as the use of color, images, or graphics in creating a logo and brand. Why? Because people associate the way a word looks with what a word actually says to determine how they feel.
Strong branding provokes emotional connection. You want your typography to strike interest, promote trust, and encourage optimism. Typography is a way to stir up such feelings without people even being actively aware if it.
Typography is used to communicate tone of voice and personality. Pick typography that reflects what your company stands for—whether it’s elegant, traditional, whimsical, modern.
Similar to furniture, typography should be aesthetically pleasing and functional at the same time. Your choice of typography matters because it impacts user experience.
Make sure your company name is clear and legible. Consider how your logo will be used: your logo could appear on screens, business cards, letterheads, signage, and packaging just to name a few. It needs to be readable from a distance and up close. And if your logo has a graphic element make sure your typography is in balance with the icon.
Ask yourself, does my typography achieve an effective level of representation, communication, and visual appeal? If your answer wasn’t a definite yes, it may be time for a rebrand.
Pick colors wisely
The color of your logo will determine how it is perceived and has the power to drive purchasing decisions. Color triggers emotions and gives meaning. And when used consistently across your marketing, color improves brand recognition by up to 80%.
The right colors depend on your industry and target market. You probably noticed that certain industries stick with certain colors. For example, financial institutions tend to use blues because blue communicates security and reliability. Brands use blue to promote trust in their products and services.
Pick your color(s) based on the feelings you want consumers to experience and the actions you want them to take. Take into consideration human psychology, culture, trends, and context.
Your brand color should tell a story. It should communicate your values and be unique enough to not be confused with others in your space.
The most powerful brands stick to a simple color palette of less than three main colors. They also use solid colors rather than gradients. Keep in mind color looks different on screen and in print. Make sure you can reproduce your colors accurately (Pantone, CMYK, RGB, Hex).
Use a simple iconic element
Although 72% of the best brand names are made up words or acronyms, those names create an image in someone’s mind using typography. The same can be done with graphic elements, symbols, and icons.
A visual element adds interest and makes your logo memorable. It has to grab the attention of a consumer for 10 seconds to they can memorize it and form an opinion about it.
Your logo is the visual foundation of your brand identity
Design matters and you do need it! Especially if you want people to give you money and tell the world about you. When you invest in your branding, you empower your small business to thrive.
Have a question about branding or logo design? Or Need a professional logo designed for your small biz? Get in touch. View some of our logo designs Portfolio.